Panopticon Partners

Will Johnson is the founder and president of Panopticon Partners, a boutique sales consultancy that helps corporations, causes, and  technology firms re-imagine their revenue strategies.

 

Throughout his career, Will has bought, sold, placed or managed over $100 million in digital advertising spend. He spent seven years running advertising and later all of sales and client services for Daily Kos. Prior to founding Panopticon Partners, Will was the vice president of sales at NGP VAN, the leading technology provider to Democratic and progressive campaigns and organizations. At NGP VAN, Will led the sales team in an expansion of their digital footprint among top tier political campaigns.

 

Before joining NGP VAN, Will served as a senior director at Bully Pulpit Interactive  (BPI) where he helped lead new business and strategic initiatives for the firm’s non-profit and political clients.

 

Before BPI, Will was a director of partnerships and business development at Change.org, where he secured more than $15 million in client revenue that was instrumental in helping the firm receive a multi-million dollar venture capital investment.  Throughout his career, Will has relied on a broad background in the public, private, and non-profit sectors to help clients engage in the digital space.